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CONCIERGE SERVICES

The quiet logistics of a complex financial life

The hidden cost of wealth is attention.

Concierge support comes up when the administration of wealth starts consuming the time it was supposed to free. Bills across multiple properties and entities. Documents no one can locate when they are needed. The slow accumulation of logistics that no single person owns. The work is not difficult, but it never stops, and it pulls attention from everything else.

Concierge services at Arrowroot Family Office absorb that load into the team already managing the family's finances. Bill payment, document organization, vendor coordination, and the logistics of a complex household get handled by people who understand the full picture. Because the same team runs the tax, estate, and investment work, nothing falls into the gap between advisors. You direct the operation rather than running it.

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What concierge support makes possible

Time returned to where it matters
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Nothing lost in the gaps
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Order beneath a complicated life
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One number for everything operational
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How the work happens

01
The introduction
02
The full picture
03
Building the framework
04
The day-to-day
05
Through the generations

01

The introduction

Concierge engagements usually begin through an introduction or as part of a broader relationship with the family. The first conversation is about where the administrative load currently sits and what it costs in time and attention. You leave with a clear sense of what handing it off would change.

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02

The full picture

The administrative landscape comes into view. Properties, entities, recurring obligations, vendors, documents, and the current points of friction all get mapped. The result is one organized picture of everything the family's life quietly requires.

03

Building the framework

A system for handling the day-to-day gets built around how the family lives. Bill payment, document management, vendor coordination, and reporting get structured so nothing depends on memory. You end with an operation designed to run reliably in the background.

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04

The day-to-day

This is the heart of the service. Bills get paid, documents get maintained, vendors get coordinated, and logistics get handled by a team that knows the family and the full picture. The family directs what needs doing rather than tracking whether it got done.

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05

Through the generations

The administrative operation has to adapt as the family changes. New properties, new entities, new members, and shifting needs get absorbed into the same system. The relationship continues so the support stays consistent as life grows more complex.

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The team that knows the family well enough to anticipate it.

Concierge work depends on familiarity. The team handling the family's day-to-day is one that knows the household, the preferences, and the rhythms well enough to act without being asked. That familiarity is what turns a service into a standing part of the family's operation.

Behind the concierge work is the rest of the firm. Tax, estate, investment, and reporting all happen inside one team, so the administrative side and the financial side never lose touch. Concentrated client books keep the people doing the work close enough to the family to anticipate what is coming.

Redondo Beach, CA
Rob Santos
CEO

Rob works with founders, executives, and families navigating concentrated wealth, business exits, and generational planning. He founded Arrowroot in 2013 and leads the firm from Southern California.

CONNECT WITH Rob Santos
El Dorado Hills, CA
Cassandra Barry
Managing Director

Cassandra works with clients on retirement planning and Medicare strategy, with deep expertise in healthcare cost planning and the tradeoffs that shape later-life decisions. She is a licensed insurance agent with more than 12 years in financial services.

CONNECT WITH Cassandra Barry
Gig Harbor, WA
Crystal McMahon, CFP®, EA
Managing Director

Crystal works with individuals, families, and business owners on financial planning, investment management, and tax strategy. She is a CFP® and IRS Enrolled Agent with over two decades of experience.

CONNECT WITH Crystal McMahon
Denver, CO
Irene Apergis
COO

Irene oversees operations and regulatory compliance across the firm. She brings more than 22 years of financial services experience across investments, capital markets, operations, management, and sales.

CONNECT WITH Irene Apergis
Charlottesville, VA
Mark McCarron, CFP®, EA
Partner, Managing Director

Mark works with families and business owners on financial planning, portfolio management, and tax strategy, with a particular focus on cash flow and long-range projections. He is a CFP® and IRS Enrolled Agent.

CONNECT WITH Mark McCarron
Rochester Hills, MI
Diane Young, AIF®
Partner, Managing Director

Diane works with individuals, families, executives, and retirees on retirement planning, investment strategy, and long-term wealth management. She is an Accredited Investment Fiduciary® with over 30 years of experience.

CONNECT WITH Diane Young

How it all connects

Family Retreats

Business Succession

CFO Services

Next Generation Planning

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Concierge Services

Charitable Giving

Investment Management

Risk Management

Tax Strategy

Estate Planning

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Family Retreats

Works in concert with governance and next generation planning, giving the structure a place to come alive in person. A retreat turns the framework into a conversation the whole family takes part in, away from the day-to-day. What surfaces there feeds directly into the decisions the family makes in the year that follows.

Explore Family Retreats
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Business Succession

Connects the operating company to the personal financial life it eventually funds. Succession is rarely a single event, and the years around it carry tax, estate, and liquidity decisions that compound. The framework coordinates the company side and the family side so the handoff happens on the family's terms.

Explore Business Succession
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CFO Services

Touches the family's businesses, cash flow, and reporting at the operational level. Daily financial oversight is where small issues either get caught early or quietly compound. The framework keeps the operating numbers connected to the family's longer financial picture.

Explore CFO Services
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Concierge Services

Carries the administrative weight that complex financial lives generate. Bill payment, document management, and the logistics of multiple properties and entities take real time and attention. The framework absorbs that load so the family directs the operation rather than running it.

Explore Concierge Services
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Investment Management

Anchored to the obligations the portfolio has to meet across the family's lifetime. Holdings fund retirement income, gifting, philanthropy, and the unexpected on schedules that match real life. Risk gets calibrated to the work the money has to do, and tax runs through every position.

Explore Investment Managemen
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Estate Planning

Touches every other practice the moment something changes. Estate structures only work if the tax, investment, and ownership positions behind them stay aligned. The framework keeps documents and entities current as the family and the assets shift.

Explore Estate Planning
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Tax Strategy

Threads through every investment decision, every entity, and every estate document. Tax efficiency at this level depends on timing and coordination as much as the individual choice. The framework is built so the math holds up across decades rather than a single filing year.

Explore Tax Strategy
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Risk Management

Protects what the family has built when something goes wrong. Coverage and exposure get sized to the real picture across businesses, properties, dependents, and estate liquidity. The framework keeps protection matched to the situation as obligations change.

Explore Risk Management
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Charitable Giving

Connects the family's philanthropy to its tax position, its estate plan, and the next generation. The structures built around giving outlast the impulses that began it. The framework keeps the giving coordinated with everything else rather than left to the side.

Explore Charitable Giving
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Next Generation Planning

Pairs with family governance and estate planning to prepare the people who will inherit. Readiness is built over years, through gradual involvement rather than a single handoff. The framework brings the next generation in on a cadence that respects where they are.

Explore Next Generation Planning
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Start a conversation

Most of our relationships begin with an introduction. If you've been sent our way, or you've simply decided it's time, this is where to reach us.

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