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FAMILY GOVERNANCE

Decisions the whole family can stand behind

A family's hardest conversations are the most important.

Something has usually shifted by the time a family looks at governance — a liquidity event that puts real money in front of the next generation, an aging parent whose decisions used to be obvious, or adult children with their own views on what the money is for. The questions stop being yours alone to answer.

Governance gives the family a structure for making those decisions together, on a rhythm rather than in a crisis. Voting, gifting, business involvement, and the conversations behind them get a framework everyone understands. All of this is built and run by the same team handling the family's tax, estate, and investment work, so the structure reflects the full situation rather than one corner of it.

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What governance makes possible

Conversations that happen on purpose
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A family that speaks one language about money
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Authority that is clear before it is tested
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Continuity that survives the handoff
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How the work happens

01
The introduction
02
The full picture
03
Building the framework
04
The day-to-day
05
Through the generations

01

The introduction

Families usually arrive through an introduction, often from an attorney, an existing client, or an advisor who knows the situation. The first conversation is unhurried and reciprocal, oriented toward whether the family and the firm are a fit rather than toward any deliverable. You leave with a clear sense of whether this is the right home for the work, and nothing more is asked of you until you decide it is.

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02

The full picture

Before any structure gets designed, the family's full situation comes into view. Entities, trusts, business interests, account relationships, existing agreements, and the family dynamics that shape them all get mapped. By the end, you have one coherent picture of how the family's wealth and decisions currently flow — often it already exists in one place.

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03

Building the framework

The governance structure gets built around how this family actually operates rather than a template. Decision rights, meeting cadence, communication norms, and the forums for gifting and succession questions get designed together with the family's tax, estate, and investment work in mind. You end with a framework the family understands and has helped shape, ready to put into practice.

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04

The day-to-day

Between the larger moments, the structure has to run. Meetings get organized, decisions get prepared, the right specialists get pulled in when a question crosses into tax or estate, and small matters get handled before they grow. The family directs the operation rather than managing it.

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05

Through the generations

Governance proves itself across transitions. As the next generation steps into decisions, the framework gives them a structure to step into rather than a vacuum to fill. The relationship is built so the family's way of deciding holds steady even as the people in the rooms change.

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The senior advisor who leads the conversation throughout.

Family governance only works when the person guiding it understands the family, not just the documents. The senior advisor who helps build your structure is the one in the room as it gets used — through the gifting decisions, the succession questions, and the conversations that take years to mature. That continuity is what lets the framework strengthen instead of resetting each time a new face appears.

Behind that advisor is the rest of the firm. Estate planning, tax strategy, business succession, and next generation planning all happen inside one team, so a governance decision is never made in isolation from its consequences. Concentrated client books keep the senior advisor close enough to the family to anticipate what the next conversation needs to be.

Redondo Beach, CA
Rob Santos
CEO

Rob works with founders, executives, and families navigating concentrated wealth, business exits, and generational planning. He founded Arrowroot in 2013 and leads the firm from Southern California.

CONNECT WITH Rob Santos
El Dorado Hills, CA
Cassandra Barry
Managing Director

Cassandra works with clients on retirement planning and Medicare strategy, with deep expertise in healthcare cost planning and the tradeoffs that shape later-life decisions. She is a licensed insurance agent with more than 12 years in financial services.

CONNECT WITH Cassandra Barry
Gig Harbor, WA
Crystal McMahon, CFP®, EA
Managing Director

Crystal works with individuals, families, and business owners on financial planning, investment management, and tax strategy. She is a CFP® and IRS Enrolled Agent with over two decades of experience.

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Denver, CO
Irene Apergis
COO

Irene oversees operations and regulatory compliance across the firm. She brings more than 22 years of financial services experience across investments, capital markets, operations, management, and sales.

CONNECT WITH Irene Apergis
Charlottesville, VA
Mark McCarron, CFP®, EA
Partner, Managing Director

Mark works with families and business owners on financial planning, portfolio management, and tax strategy, with a particular focus on cash flow and long-range projections. He is a CFP® and IRS Enrolled Agent.

CONNECT WITH Mark McCarron
Rochester Hills, MI
Diane Young, AIF®
Partner, Managing Director

Diane works with individuals, families, executives, and retirees on retirement planning, investment strategy, and long-term wealth management. She is an Accredited Investment Fiduciary® with over 30 years of experience.

CONNECT WITH Diane Young

How it all connects

Family Retreats

Business Succession

CFO Services

Next Generation Planning

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Concierge Services

Charitable Giving

Investment Management

Risk Management

Tax Strategy

Estate Planning

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Family Retreats

Works in concert with governance and next generation planning, giving the structure a place to come alive in person. A retreat turns the framework into a conversation the whole family takes part in, away from the day-to-day. What surfaces there feeds directly into the decisions the family makes in the year that follows.

Explore Family Retreats
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Business Succession

Connects the operating company to the personal financial life it eventually funds. Succession is rarely a single event, and the years around it carry tax, estate, and liquidity decisions that compound. The framework coordinates the company side and the family side so the handoff happens on the family's terms.

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CFO Services

Touches the family's businesses, cash flow, and reporting at the operational level. Daily financial oversight is where small issues either get caught early or quietly compound. The framework keeps the operating numbers connected to the family's longer financial picture.

Explore CFO Services
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Concierge Services

Carries the administrative weight that complex financial lives generate. Bill payment, document management, and the logistics of multiple properties and entities take real time and attention. The framework absorbs that load so the family directs the operation rather than running it.

Explore Concierge Services
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Investment Management

Anchored to the obligations the portfolio has to meet across the family's lifetime. Holdings fund retirement income, gifting, philanthropy, and the unexpected on schedules that match real life. Risk gets calibrated to the work the money has to do, and tax runs through every position.

Explore Investment Managemen
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Estate Planning

Touches every other practice the moment something changes. Estate structures only work if the tax, investment, and ownership positions behind them stay aligned. The framework keeps documents and entities current as the family and the assets shift.

Explore Estate Planning
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Tax Strategy

Threads through every investment decision, every entity, and every estate document. Tax efficiency at this level depends on timing and coordination as much as the individual choice. The framework is built so the math holds up across decades rather than a single filing year.

Explore Tax Strategy
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Risk Management

Protects what the family has built when something goes wrong. Coverage and exposure get sized to the real picture across businesses, properties, dependents, and estate liquidity. The framework keeps protection matched to the situation as obligations change.

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Charitable Giving

Connects the family's philanthropy to its tax position, its estate plan, and the next generation. The structures built around giving outlast the impulses that began it. The framework keeps the giving coordinated with everything else rather than left to the side.

Explore Charitable Giving
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Next Generation Planning

Pairs with family governance and estate planning to prepare the people who will inherit. Readiness is built over years, through gradual involvement rather than a single handoff. The framework brings the next generation in on a cadence that respects where they are.

Explore Next Generation Planning
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Start a conversation

Most of our relationships begin with an introduction. If you've been sent our way, or you've simply decided it's time, this is where to reach us.

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